Every business has its own target audience, but within this target audience, there are smaller subgroups of people. These subgroups of people share some certain characteristics, and they have certain wants, preferences, and needs. These smaller subgroups are what are known as niches, and they are a rich source of marketing opportunities.
Having a specific niche in your drop shipping business means creating a form of marketing that is aimed towards a specific population. You can aim your drop shipping business towards a particular service, or a specific demographic within your target audience. Once you are able to form your marketing endeavors around that particular subgroup, your business is already practicing niche marketing.