Simply a Local Citation indicates your company or business address as it is mentioned on other websites and places which is found in the Internet. It is really an important issue for your business and this could be in different forms:
• Company Name, by itself
• Company name & phone number
• Company name, address, & phone number
• Company name, address, phone number, & link
In most of the cases, we see unstructured citations as it consists of the part of your NAP – maybe it is your “company name and phone number” or “company name and address” and really this is better than nothing, but not as advantageous as a full citation which means of your business’s entire NAP. An absolutely perfect citation should always bear the company or business name, address and phone number.